Concept Redesigns

Self-initiated case studies where I pick apart real digital products, identify specific usability problems, and propose well-reasoned redesigns. These aren't visual exercises — they're structured analyses that demonstrate how I think about product problems, prioritize improvements, and communicate design rationale.

Context

These are self-directed design explorations. I select well-known products with clear usability gaps, analyze the root causes, and propose redesigns with documented reasoning — treating each one as a structured case study rather than a visual exercise.

Role

Independent Product Analyst & Designer — Usability Audits, Root Cause Diagnosis, Alternative Layout Exploration, and Published Write-Ups.

Scope

UX audits with documented pain points, information architecture analysis, key screen redesigns with annotated changes, interaction improvements with before-and-after comparisons, and written explanations of every major decision.

Challenge

Even successful digital products accumulate usability debt. Features get bolted on, navigation grows unwieldy, and information architecture shifts without a cohesive plan. These redesigns target the specific friction points that users complain about but teams rarely prioritize.

Objective

Demonstrate analytical design thinking: the ability to identify a real problem in an existing product, diagnose why it exists, and propose a solution that balances user needs with product constraints — not just make things look different. Identify high-friction user experience bottlenecks in widely-used apps Propose business-viable, developer-friendly UX redesign solutions

Approach

I start by using the product as a real user for at least a week, documenting friction points as they happen — not from screenshots. Then I prioritize the highest-impact problems, sketch solutions, and refine them in Figma with clear before-and-after comparisons and written rationale for each change.

Selected decisions

Every redesign is structured as a narrative: what's broken, why it's broken, and what changes. I avoid purely aesthetic changes — each modification has a documented usability or business rationale. The format is designed to show how I think, not just what I can make look good.

Deliverables

Structured case study documents with problem statements, annotated screen redesigns with before-and-after comparisons, interaction flow improvements, and published write-ups explaining the design reasoning and expected user impact.

Outcome

These case studies have become the most-visited section of my portfolio. They demonstrate the same analytical and strategic thinking I bring to client work — but in a format that's easy to evaluate without an NDA.

Reflection

Redesigning existing products is the best training for client work. It forces you to separate personal taste from genuine improvement and to clearly articulate why a change matters — which is ultimately what clients are paying for.